Royal Belgian Football Association extends Adidas partnership

The Royal Belgian Football Association (RBFA) has announced a long-term extension of its partnership with the German sporting goods giant Adidas.

Adidas, having been a partner of the RBFA since 2015, will continue serving as the official kit supplier for all its national football teams until 2034. It previously served in the same capacity on two different occasions (1974–1980 and 1982–1991).

Peter Willems, CEO of the RBFA, commented:

“We are very proud to be able to continue our collaboration with adidas. Long-term partnerships are an essential part of our strategy. The trust placed in us by an international benchmark brand such as adidas, which remains committed to our federation for the long term, is a strong confirmation that we are on the right track together.”

Sam Handy, General Manager at Adidas Football, added:

“As the world celebrates the best in football, we are very proud to extend our partnership with the Royal Belgian Football Association. We were there when Belgium achieved its biggest successes, we created some iconic kits together, and above all, we have a lot of confidence in future generations Belgian Red Devils and Red Flames, and the development of football in Belgium.”