Bengaluru Football Club have inked a partnership agreement with local sports tech firm Proem Sports.
The partnership is aimed at improving fan engagement activities at Bengaluru FC’s home ground, Sree Kanteerava Outdoor Stadium, and also across their digital channels.
The deal will also see the club leverage Proem Sports’ tools to gain insights into fan behaviour, preferences and engagement patterns.
Also read: Bengaluru FC Sponsors 2023/24
Divyanshu Singh, COO, JSW Sports, commented:
“Our collaboration with Proem Sports is one that will equip us with valuable insights into our very vocal and cherished fan base. Building fan profiles and gaining a deep understanding of how our fans engage with us will drive our decision-making and provide more value to our partners, ensuring that fan experiences remain at the forefront of our strategies.“
Chiraag Paul, Co-founder and CEO, Proem Sports, added:
“We are ecstatic to be partnering with Bengaluru FC. Having a firm base in Bengaluru means that we are partnering with our local club, and that means the world to us. By adopting a data-driven approach, Bengaluru FC is setting the standard for fan engagement in Asia and we look forward to helping them deliver personalised experiences to their global fanbase.“
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