Bengaluru FC of the Indian Super League (ISL) have announced a one-year extension with Bengaluru-based microbrewery Toit, which will thus remain an Official Partner of the club for the 2024/25 season.
The new extension agreement takes the deal into its third year.
Karan Yadav, Chief Commercial Officer at JSW Sports, commented:
“Our partnership with TOIT is one of the most exciting ones we’ve had in recent times, and we’re glad to add another year to it. Over the past two years of this association, we’ve created content and experiences for our supporters that have been received well, and I’m looking forward to everything that a third year of this collaboration holds for us.“
Sibi Venkataraju, Co-Founder of TOIT, added:
“Our brands share a lot in common – whether it is sending it to the top corner or sending great craft beers, or that they are both best experienced together! We are born around the same time, understand what it means to be a Bangalorean, and strive to offer new experiences to cheer and feel proud of our beloved city. We are proud to continue our support of sport in India, celebrating all things ‘crafted in Bengaluru’ and super excited about our growing relationship with the team at JSW, BFC and fans. Can’t wait for the new season to kick off!“
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