This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Bengaluru FC as their sponsors and partners for the 2024/25 season.
Principal Partner
JSW
The Mumbai-headquartered Indian conglomerate, which operates in the steel, energy, minerals, ports and infrastructure, and cement sectors, has served as the principal front-of-matchday-shirt sponsor to Bengaluru FC since the 2020/21 season and is also the owner of the south Indian outfit.
Previously, JSW served the club in the same capacity between 2013 and 2018 before being replaced by South Korean automaker Kia for two seasons (2018/19 and 2019/20).
Official Partners
IIS
Inspire Institute of Sports signed a partnership agreement with Bengaluru FC in 2023 to become their shirt sponsor for the kits they wear in other competitions apart from the Indian Super League, its logo featuring on the front and back of the team’s jersey.
The intention behind the partnership is to provide the youth players with state-of-the-art training and coaching at IIS.
Puma
The German sportswear giant was first announced as the official kit supplier of the club in July 2014, with the deal kicking off with the start of the 2014/15 season.
In September 2020, the two extended their partnership in a “long-term” agreement. The logo of the brand appears on the top-right corner of the Bengaluru FC matchday shirt, beside the club’s crest.
White Gold
Bengaluru FC inked a partnership deal with White Gold in 2024, roping it in as their Official Gold Buying Partner for the 2024/25 season.
As part of the deal, the White Gold logo appears at the top on the front of the Bengaluru FC matchday shirt.
ACT Fibernet
Bengaluru FC announced ACT Fibernet, an Indian provider of fibre internet, as their “official connectivity partner” in November 2017.
The partnership seeks to provide internet broadband service to the club’s whole infrastructure. Fans, media partners, authorities, and players can communicate and stay connected through ACT’s services, which are available throughout the stadium (Sri Kanteerava Outdoor Stadium) offices, media rooms, fan zones, and more.
Gold’s Gym
A California-based global chain of co-ed gyms founded in 1965, Gold’s Gym was confirmed as the official fitness partner of Bengaluru FC in October 2022, ahead of the 2022/23 ISL season.
The two parties signed a three-year contract, which will see Gold’s Gym partner the club until the conclusion of the 2024/25 season.
Quest Global
Bengaluru FC announced in October 2023 that Singapore-based global engineering services provider Quest Global had signed a one-year deal to serve as their Official Engineering Partner.
Ahead of the 2024/25 season, the club renewed their partnership with Quest Global for another season.
As part of the deal, the Quest Global logo appears on the top of the right sleeve of the team’s ISL matchday shirt.
Bangalore Baptist Hospital
The Bengaluru-based hospital has been serving the club as their Official Medical Partner since November 2019.
Apart from branding rights, the deal sees the hospital provide the club with ambulances for their matches as well as medical assistance for all their teams.
StepOut
StepOut is a leading innovator in the sports tech sector. Bengaluru FC has signed a partnership deal with it in 2024, roping it in as their Official Performance Analysis Partner for the 2024/25 season.
The collaboration aims to benefit not just the first team of the club but also their youth and reserve sides. StepOut’s AI-powered system is integrated into the BFC Soccer Schools system and helps with the performance analysis and overall development of players.
DrLuxur
DrLuxur is a manufacturer of ergonomic gaming and office chairs. Bengaluru FC signed a partnership with it in 2024, roping it in as an associate partner for the 2024/25 season.
DrLuxur thus provides the club with its range of comfortable seating solutions.
Rangdajied United Football Club
Bengaluru FC formed a partnership with Meghalaya-based Rangdajied United Football Club in 2024.
This alliance has been formed with the aim of enhancing opportunities for players, coaching development for the Shillong-based club, and overall strengthening of the football ecosystem in Meghalaya.
Radisson Hotel Group
Bengaluru FC signed a partnership agreement with Radisson Hotel Group ahead of the 2024/25 season.
The deal entails Radisson providing hospitality to the Bengaluru FC squad for the season. The partnership also extends to the club’s fanbase via exclusive offers like discount on tickets and merchandise.
Bisleri
Indian packaged water brand Bisleri has in place a partnership with Bengaluru FC for the 2024/25 season.
Bisleri acts as the Official Hydration Partner and provides with its bottled water range.
Olio Pizza
Bengaluru FC have Olio Pizza on board as their Official Pizza Partner for the 2024/25 season.
River
Bangalore-based EV manufacturer River came on board as the club’s Official EV Partner for the 2024/25 season.
Toit
Indian microbrewery chain Toit renewed its partnership with Bengaluru FC for the 2024/25 ISL season.
Easy Bites
Easy Bites, a Bengaluru-based chain of fast food restaurants, is acting as the Official Food and Beverages Partner of the club for the 2024/25 season.
IndigoMusic.com
IndigoMusic.com is acting as Bengaluru FC’s Official English Radio Partner for the 2024/25 season.
91.1 FM Radio City
91.1 Radio City acts as the official radio partner of Bengaluru FC.
Licensee Partners
Rescript
Bengaluru FC partnered with stationery brand Rescript for the 2024/25 season.
As per the deal, Rescript provides the club with its range of 100% recycled copier paper and stationery products. The two also collaborate to create co-branded merchandise made from recycled materials, which can be purchased from the official Bengaluru FC merchandise and online stores.
The Drip Co.
The Drip Co., a custom rug manufacturer, is acting as Bengaluru FC’s Official Rug Partner for the 2024/25 season, providing them with custom-designed rugs.
The Case Factory
The Case Factory is a phone case and accessories manufacturer.
Elemnt Sports Science
Bengaluru FC partnered with sports skincare brand Elemnt Sports Science for the 2024/25 season.