BetMGM, a leading sports betting and iGaming operator, has signed a partnership agreement with X, the social media platform formerly known as Twitter.
BetMGM becomes the Elon Musk-owned platform’s Exclusive Live Odds Sports Betting Partner. This is also the first-ever partnership between a premier social media brand and a sports betting operator.
The partnership will see the social media platform integrate BetMGM’s odds and branding onto its platform. X users in the US will be able to check out all BetMGM betting odds on professional gridiron football, with the same for major professional and college sports expected to follow soon.
Adam Greenblatt, CEO, BetMGM, said:
“X is the centre of the sports world’s conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.“
Linda Yaccarino, CEO, X, said:
“Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favourite teams.“
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