Former Indian professional cricketer Sourav Ganguly has been roped in as a brand ambassador by home health and wellness products manufacturer Beurer India.
With the former BCCI President and Team India captain on board, the brand hopes to gain credibility and reach out to wider audiences across the country.
Also read: Sourav Ganguly’s brand endorsements
Sourav Ganguly commented:
“Health and well-being have always been close to my heart, and I am excited to contribute to Beurer’s mission to improve health outcomes in India. The new Blood Glucose Monitor is a prime example of what we aim to achieve – making health monitoring accessible and reliable for everyone.“
Stanley Joseph, Director of Beurer India, said:
“Our aim is to introduce innovative and quality products that not only meet but surpass the health monitoring needs of our customers. India is a key market in Beurer’s global strategy. We are committed to investing in the country not just through our products but also by contributing to health education and awareness.“
Salil VS, Managing Director and CEO of Beurer India, added:
“Mr. Ganguly’s association with Beurer is more than symbolic. It is central to our strategy of deepening our connection with Indian consumers. His widespread respect, trust and appeal as a sportsperson and a leader make him the perfect ambassador to enhance the visibility of our innovative health solutions.“
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