Sourav Ganguly’s Brand Endorsements

January 4, 2021

Born on 8th July 1972, in Kolkata to one of the wealthiest families in Kolkata, Sourav Ganguly is one of India’s renowned Indian cricket team captains. He started his career at the age of 20. In domestic cricket, he also represented West Bengal in the Ranji Trophy. Ganguly has scored 7212 and 11363 runs in Test and ODI cricket, respectively. He, as a captain, led India to victory in the Natwest Trophy held in England. In 2003, the Indian cricket team reached the final of the Cricket World Cup under his captaincy. The prince of Kolkata retired from cricket in 2008, but that has had a negligible effect on his brand value.

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The Bengal Tiger might have retired from the field, but he is still alive and kicking in the cricketing world. Sourav Ganguly’s net worth is $80 million. Post-retirement, Sourav Ganguly makes most of his money by endorsing global, national, and regional brands. According to the reports, the former Indian Cricket captain charges around one crore rupees per year per brand endorsement. Let us look at Sourav Ganguly’s endorsements:

Fortune Rice Bran Oil – Adani Wilmar Limited (AWL), a  food FMCG company in India, signed Sourav Ganguly as its brand ambassador for its products, Fortune rice bran oil, and soya chunks.

Hero Honda – Hero Honda Motors, an Indian multinational motorcycle and scooter manufacturer based in New Delhi, India, appointed the Indian sports star Sourav Ganguly as its brand ambassador in August 2019 for three years.

Tata’s Tetley – Sourav Ganguly became the face of Tetley Super Green in February 2017. Tata Tetley is the brand of Tata Consumer Products.

DTDC – DTDC Express Ltd, provider of logistics solutions, appointed former Indian skipper and cricketing legend Sourav Ganguly as its official brand in January 2018.

Essilor lenses – Leading ophthalmic lens maker Essilor appointed cricketer and former Indian captain Sourav Ganguly as brand ambassador in April 2016.

Senco Gold – Sourav Ganguly was signed as the brand ambassador of Senco Gold and Diamonds, the Kolkata-based jeweler with a 78-year-old legacy, in September 2015.

Puma – Puma Sports India, the domestic subsidiary of the German sports lifestyle major Puma, signed on cricketer Sourav Ganguly as its brand ambassador in August 2019. Puma pays the cricketer ?1.35 crore per year.

Cycle Agarbattis – Cycle Rhythm, from Cycle Pure Agarbathies, roped in Sourav Ganguly as its brand ambassador in September 2016.

Burnpur Cement – Burnpur Cement, one of the largest cement producers in Eastern India, signed an agreement with Sourab Ganguly as a brand ambassador for the company in March 2016.

Kraft Heinz- Heinz India, part of the global food company KraftHeinz Company, roped in former Indian skipper Sourav Ganguly for three years as their brand ambassador in March 2018.

My11Circle- My11Circle, an Indian fantasy sports platform launched in 2019 by Games 24×7, roped in Sourav Ganguly as its brand ambassador in May 2019.

Classplus – Former Indian team captain Sourav Ganguly was roped in by the Edtech Company, Classplus as their brand ambassador in December 2020.

Livinguard AG – Livinguard AG, the Switzerland-based hygiene technology, signed in Sourav Ganguly as its brand ambassador in November 2020.

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