Bhuvneshwar Kumar stars in latest HealthOK campaign

Nutrition brand HealthOK has roped in Indian cricketer Bhuvneshwar Kumar to headline its latest digital influencer campaign.

Titled “Dikhawa Nahi. Karke Dikhaye”, the campaign highlights the importance of vegetarian nutritional supplements. Through the campaign, Kumar will showcase how HealthOK addresses potential gaps in essential vitamins that cannot be met through food alone.

On joining HealthOK, Bhuvneshwar Kumar commented:

“I’ve always believed that trust is built through consistency and performance. That’s what this campaign stands for.

“I’m a vegetarian and I’m glad to collaborate with HealthOK, which is a vegetarian supplement, to encourage people to make the right nutritional choices every day without compromising on their vegetarian lifestyle beliefs.”

Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumer Products Pvt Ltd said:

“Our digital trust campaign is rooted in a simple thought: real trust comes from delivering consistently. Bhuvneshwar Kumar perfectly reflects that philosophy.

“Just as he has earned the trust of millions through his performances, HealthOK has earned consumers’ trust with a clinically proven formulation that supports energy and everyday health.”

Aneesh Gautam, Co-Founder and Director Talent, LegaXy, added:

“We believe the right brand collaborations are built through values and long term vision. We’re delighted to have facilitated this association and look forward to seeing both brands create meaningful impact together.”