Trent Rockets signs new shirt sponsorship with Vitality

English franchise cricket club Trent Rockets, who participates in The Hundred, has announced a new partnership with life insurance brand Vitality, who joins the team as their Front-Of-Shirt Sponsor for The Hundred 2026. The partnership will see Trent Rockets’ men’s and women’s team have the Vitality logo present on the front and centre of their playing kits and also on the replica kit. 

The Hundred 2026 will be the sixth edition of The Hundred and will be held between July 21, 2026 and August 16, 2026. 

Lisa Pursehouse, Chief Executive of Trent Rockets, commented,

“We’re delighted to welcome Vitality and proud that the men and women of Trent Rockets will be the first teams in The Hundred to carry their logo on the front of a cricket shirt. They already have a strong connection and commitment to cricket and share our belief in the power of sport to bring people together. We’re looking forward to bringing the partnership to life this summer and to promote the health and wellbeing benefits of sport.”

Nick Read, Chief Vitality Officer CEO of Vitality, said,

“The Hundred is a great competition, bringing together world-class men’s and women’s talent, to create a truly exciting competition and an atmosphere that draws in both loyal and new fans. We are delighted to announce our partnership with Trent Rockets today and together we hope to inspire more people to play and get involved in the game.”