Trent Rockets announce shirt sponsorship agreement with Vitality

The Hundred franchise Trent Rockets have announced a partnership with British private health insurance company Vitality.

Vitality comes on board as the Rockets’ front-of-shirt sponsor for the 2026 edition of The Hundred. Both the men’s and women’s teams of the franchise will sport the insurer’s logo on the front of their playing and replica shirts.

The sixth season of The Hundred is scheduled to be held from July 21 to August 16, 2026. SunRisers Leeds (Northern Superchargers) will go into the season as the defending champions in the women’s edition, with MI London (Oval Invincibles) being the reigning men’s champions, having won their third title last year.

Lisa Pursehouse, Chief Executive of Trent Rockets, commented:

“We’re delighted to welcome Vitality and proud that the men and women of Trent Rockets will be the first teams in The Hundred to carry their logo on the front of a cricket shirt. They already have a strong connection and commitment to cricket and share our belief in the power of sport to bring people together. We’re looking forward to bringing the partnership to life this summer and to promote the health and wellbeing benefits of sport.”

Nick Read, Chief Vitality Officer CEO of Vitality, said:

“The Hundred is a great competition, bringing together world-class men’s and women’s talent, to create a truly exciting competition and an atmosphere that draws in both loyal and new fans. We are delighted to announce our partnership with Trent Rockets today and together we hope to inspire more people to play and get involved in the game.”