Paris Saint-Germain joins forces with BYD

French football club Paris Saint-Germain (PSG) has announced a new multi-year partnership with energy vehicles manufacturer, BYD. The three-year deal will see BYD become PSG’s Official Automotive Partner until the end of June 2029. The PSG men’s and women’s team will collaborate with BYD on various global campaigns and fan activations and experiences. BYD will have branding presence across the PSG assets and ecosystem while BYD and DENZA’s vehicles will support PSG’s day-to-day operations.

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, commented,

“We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world’s fastest-growing and most innovative companies, BYD is a natural partner for the Club. Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world.”

Stella Li, Executive Vice President of BYD, added,

“We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation. At BYD, we share the same determination to inspire progress and connect with people through innovation. This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences. Together, we look forward to engaging with millions of fans worldwide while promoting a more innovative and sustainable future.”