Paris Saint-Germain FC join forces with BYD

Paris Saint-Germain Football Club (PSG) have announced a multi-year partnership with Chinese automaker BYD.

The three-year deal will see BYD serve as the Parisian outfit’s Official Automotive Partner until June 2029.

BYD will collaborate with PSG’s men’s and women’s teams on global campaigns as well as fan activations and experiences. BYD will enjoy branding exposure across PSG’s assets and ecosystem, while BYD and DENZA vehicles will “support” the club’s day-to-day operations.

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain FC, commented:

“We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world’s fastest-growing and most innovative companies, BYD is a natural partner for the Club. Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world.”

Stella Li, Executive Vice President of BYD, added:

“We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation. At BYD, we share the same determination to inspire progress and connect with people through innovation. This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences. Together, we look forward to engaging with millions of fans worldwide while promoting a more innovative and sustainable future.”