Formula E teams up with Tinder for London ePrix 2026

Formula E has announced a partnership with online dating platform Tinder, bringing it on board as the Official Sparking Connections Partner of the 2026 London ePrix.

Tinder will work with the all-electric motor-racing series on various initiatives with the aim of “empowering young women, breaking barriers, and inspiring the next generation of female racing talent.”

The 2026 London ePrix will mark the final round of the 2025/26 ABB FIA Formula E World Championship. Porsche driver Pascal Wehrlein is leading the Drivers’ Championship standings, with Jaguar’s Mitchell Evans nine points behind him. Jaguar hold the lead in the Teams’ Championship standings over Porsche by six points.

Ellie Norman, Chief Marketing Officer at Formula E, commented:

“Tinder is a brand that understands the importance of creating genuine human connections, making it a natural fit for Formula E. We’re both focused on engaging a new generation through experiences that are inclusive, progressive and culturally relevant. The Hankook London E-Prix is where sport, entertainment and innovation come together, and we’re excited to welcome Tinder as our Official Sparking Connections Partner to create memorable moments for fans on and off the track.”

Paolo Lorenzoni, VP Marketing EMEA at Tinder, said:

“What drew us to Formula E is that they reflect what we stand for as a brand. This is a sport that believes women belong at the front of the grid, not as a gesture, but as a conviction. At Tinder the best connections happen when everyone feels equally empowered to show up and go for it. We are proud to bring that energy to London.”