Manchester City FC join hands with AUX

Manchester City Football Club have announced a multi-year partnership with air conditioning brand AUX, bringing it on board as their Official Air Conditioner Partner.

The partnership will see AUX and Man City work on fan activations, with AUX set to have SuperSized LED advertising rights at the Etihad Stadium, the Man City home ground, as well as across the club’s digital and social media content.

Peter Laundy, Senior Vice President — Partnerships at City Football Group, said:

“We’re pleased to welcome AUX to Manchester City as our Official Air Conditioner Partner.

“AUX is an ambitious and innovative brand with a strong international presence and a clear vision for continued global growth. That ambition aligns closely with Manchester City and makes AUX a natural partner for our club.

“Through the strength and reach of our global platform, we look forward to bringing the AUX brand to new audiences in key markets around the world, while creating distinctive and engaging experiences for our fans.” 

Lemon Lv, President of AUX Home Appliances Group, added:

“This signing with Manchester City is far more than a cross-industry cooperation; it represents two excellence-driven brands advancing side by side.

“Looking ahead, AUX will continue to drive innovation and deliver localised solutions for customers worldwide. Through its partnership with Manchester City, AUX looks forward to connecting with consumers globally and creating world-class experiences together.”