Billie Jean King Cup renews Microsoft partnership

The Billie Jean King Cup has announced a multi-year partnership extension agreement with Microsoft, which will thus continue on as the tournament’s Global Technology and Innovation Partner until 2026. 

Microsoft provides the teams with data to help them with decisions during the games through a dashboard using the Azure cloud platform to process and analyse key elements of the game like player movement and ball, shot, and scoring data.

The partnership renewal will see the enhancement of the data usage for the players and coaches. AI will also be integrated into the platform, providing the users in-game synopses of the data accompanied by insights.

Ilana Kloss, Chair, Billie Jean King Cup Ltd, commented:

“Microsoft was one of the first partners to join the event when it was rebranded as the Billie Jean King Cup in 2020 and we are delighted to renew our successful partnership for another three years. As the world’s most popular women’s annual team event with 138 nations entered in 2024, our focus is on providing our global community of women’s tennis players, fans and advocates with a unique and innovative experience. Microsoft is a world leader in tech solutions and a company that shares our values and goals for the growth and promotion of women’s sport.“

Monica Robbins, Director of Sports Partnerships, Microsoft, added:

“We are excited to continue working with the Billie Jean King Cup to empower athletes and coaches through access to the data and AI generated insights that can drive their decision-making. In the spirit of the competition and the legacy of the Billie Jean King Cup we look forward to continuing to innovate and help teams find their competitive edge.” 

David Haggerty, President, International Tennis Federation, said:

“Microsoft has been an integral part of the success of the first three editions of the Billie Jean King Cup Finals, and we are pleased that our partnership will continue for the next three years. The feedback from players and captains has been extremely positive, and we look forward to further innovations from the Microsoft team over the next three years.“