Beverage and lifestyle brand Bira91 has signed multi-year partnerships with five Indian Premier League (IPL) teams ahead of the tournament’s 2023 season. Bira91 will be joining as an Official Partner of the Mumbai Indians (MI), the Delhi Capitals (DC), the Royal Challengers Bangalore (RCB), the Kolkata Knight Riders (KKR) and the SunRisers Hyderabad (SRH).
For Bira91, the partnerships will be aimed at celebrating the fusion of cricket and beer and creating bespoke experiences for India’s new-age consumers.
Ankur Jain, founder, and CEO of Bira91, commented:
“As a brand deeply rooted in cricket culture, Bira91 is thrilled to be the Official Partner for each of these amazingly talented teams. As the worlds of cricket and beer both undergo a generational shift, fans and consumers crave new and flavorful experiences. Addressing this change of guard through our multi-year partnerships, our intent is to elevate the cricket-viewing experience amongst Indian consumers.“
American Formula One team Haas have announced a new partnership agreement with the Singha Corporation,…
India will take on Zimbabwe in match 48 at M.A. Chidambaram Stadium on 26th February…
Italian football club Juventus FC have announced a new multi-year partnership with Heineken, who will…
Indian Super League (ISL) team Chennaiyin FC have announced a new partnership with electric vehicle…
The Cricket West Indies (CWI) have announced a new partnership agreement with water purification and…
Premier League giants Chelsea have announced a multi-year global partnership with industrial AI provider, IFS,…