Beverage and lifestyle brand Bira91 has signed multi-year partnerships with five Indian Premier League (IPL) teams ahead of the tournament’s 2023 season. Bira91 will be joining as an Official Partner of the Mumbai Indians (MI), the Delhi Capitals (DC), the Royal Challengers Bangalore (RCB), the Kolkata Knight Riders (KKR) and the SunRisers Hyderabad (SRH).
For Bira91, the partnerships will be aimed at celebrating the fusion of cricket and beer and creating bespoke experiences for India’s new-age consumers.
Ankur Jain, founder, and CEO of Bira91, commented:
“As a brand deeply rooted in cricket culture, Bira91 is thrilled to be the Official Partner for each of these amazingly talented teams. As the worlds of cricket and beer both undergo a generational shift, fans and consumers crave new and flavorful experiences. Addressing this change of guard through our multi-year partnerships, our intent is to elevate the cricket-viewing experience amongst Indian consumers.“