Birmingham City signs new deal with Coca-Cola Europacific Partners

English football club Birmingham City has announced a new partnership with leading consumer goods firm, Coca-Cola Europacific Partners Great Britain Limited (CCEP), who joins the club as their Official Soft Drinks Supplier. The partnership will see Coca-Cola beverages such as Coca-Cola Original Taste, Coca-Cola Zero Sugar, Sprite and Fanta be present at Birmingham City’s home ground, the St Andrew’s @ Knighthead Park. Coca-Cola will also have branding across various club assets and on ground both will work together on engagement activities and other activations.

The Birmingham City men’s team are currently playing in the EFL Championship while the Birmingham City women’s team won the Women’s Super League 2 and will be playing in the Women’s Super League for the upcoming 2026/27 season. 

Jeremy Dale, Chief Executive Officer at Birmingham City Football Club, commented,

“So much of what we do is focused on improving the experience for our supporters, and this partnership with Coca-Cola Europacific Partners Great Britain Limited is another important step forward. Our fans will benefit from a wider choice of refreshments across the stadium, while being able to look forward to new activations, experiences and surprises throughout the season. We want every visit to St. Andrew’s @ Knighthead Park to be memorable from the moment you arrive until long after the final whistle. We know in Coca-Cola Europacific Partners Great Britain Limited we have a partner who shares the same mission and will enhance the matchday experience of all our supporters. A match day at Blues just got even better.”

Thomas Moczulski New Business Manager at Coca-Cola Europacific Partners Great Britain Limited, added,

“We’re excited to work alongside Birmingham City Football Club and provide supporters with an array of drinks from our Coca-Cola portfolio. We look forward to refreshing fans throughout next season. Partnering with Birmingham City Football Club gives us the chance to enhance our profile, support local communities and align with the long-term vision for the future Sports Quarter and wider regeneration project.”