Birmingham City FC partner with Coca-Cola Europacific Partners

Birmingham City Football Club have announced a partnership with Coca-Cola Europacific Partners Great Britain Limited (CCEP), bringing it on board as their Official Soft Drinks Supplier.

The partnership will make Coca-Cola brands Coca-Cola Original Taste, Coca-Cola Zero Sugar, Sprite, and Fanta available at Birmingham City’s home ground, St. Andrew’s @ Knighthead Park. Coca-Cola will also enjoy branding exposure across various club assets, while also collaborating with the club on engagement activities and other activations.

Jeremy Dale, Chief Executive Officer at Birmingham City Football Club, commented:

“So much of what we do is focused on improving the experience for our supporters, and this partnership with Coca-Cola Europacific Partners Great Britain Limited is another important step forward.

“Our fans will benefit from a wider choice of refreshments across the stadium, while being able to look forward to new activations, experiences and surprises throughout the season.

“We want every visit to St. Andrew’s @ Knighthead Park to be memorable from the moment you arrive until long after the final whistle. We know in Coca-Cola Europacific Partners Great Britain Limited we have a partner who shares the same mission and will enhance the matchday experience of all our supporters. A match day at Blues just got even better.”

Thomas Moczulski, New Business Manager at Coca-Cola Europacific Partners Great Britain Limited, added:

“We’re excited to work alongside Birmingham City Football Club and provide supporters with an array of drinks from our Coca-Cola portfolio. We look forward to refreshing fans throughout next season.

“Partnering with Birmingham City Football Club gives us the chance to enhance our profile, support local communities and align with the long-term vision for the future Sports Quarter and wider regeneration project.”