Inter Milan signs new deal with BBVA

Italian football club Inter Milan has announced a new partnership with Spanish multinational financial services company BBVA, who joins the Serie A giants as the Official Sleeve Partner for the Inter Milan men’s first team, women’s team, U-23 team, U-20 team and also the Inter Legends. BBVA will also take up the role of the Front of Jersey Partner for the Inter Milan Academy teams from U18 downwards for both the men’s and women’s teams. As the sleeve partner, the BBVA logo will be present on the leading sleeve of the Inter Milan first team’s kits along with on other team assets.

Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano, commented,

“Our ambition is to build collaborations that create real value not only for brands, but also for people. In BBVA, we have found much more than a partner; we found a company that shares our belief that technology and innovation should make experiences better and more accessible. Together, we want to create new ways of bringing football closer to people and delivering the benefits that two innovative brands can offer.”

Walter Rizzi, Head of Digital Banking at BBVA Italy, added,

“This partnership reflects BBVA’s long-term commitment to the Italian market. At BBVA, we believe innovation is not only about developing technology, but also about creating better experiences and building stronger relationships with people. Together with Inter, we want to combine the reach of one of the world’s most iconic football clubs with BBVA’s digital capabilities to deliver meaningful experiences, exclusive benefits and bring our brand even closer to millions of people who share our values of innovation, trust and excellence.”