Packaged drinking water company Bisleri International has announced a partnership with five Indian Premier League franchises for the ongoing season.
As per the agreement, Bisleri will act as the Official Hydration Partner of the Delhi Capitals, the Gujarat Titans, the Mumbai Indians, the Rajasthan Royals, and the Royal Challengers Bengaluru. It will enjoy a branding presence at the home grounds of each team on matchdays as well as on various other team assets. It will also work with the franchises on multiple marketing campaigns.
Tushar Malhotra, Director of Sales & Marketing, Bisleri International, commented:
“This is our third season running of hydration partnerships with some of the most iconic sporting franchises under the Bisleri #DrinkItUp marketing campaign. We have a truly integrated marketing approach with limited edition bottles, on ground experiences, truck branding, retail POSM and exciting social media content with all the teams. The associations help us build on our Gen Z consumer base and strengthen our regional connect, building on the fandom of each of the teams. We have also partnered with Star Sports to be present with our television commercials across all 74 matches of the IPL season.“
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