Cryptocurrency trading platform BitMEX has announced an extension of its agreement with Italian professional football club AC Milan. As per the agreement, BitMEX will continue to act as a Premier Partner and the Official Cryptocurrency Trading Partner of the club.
The two parties began their partnership in 2021, and BitMEX served as the club’s sleeve partner for the 2021/22 season.
The new partnership will aim at improving the brand’s presence while providing fans with several benefits.
Speaking about the new agreement, Stephan Lutz, CEO & Group CFO of BitMEX, said:
“We are thrilled to reinforce our partnership with AC Milan. Beyond the philanthropic projects we have worked on together, we both appreciate and applaud the spirit of competition and the sense of connection that comes from it. At BitMEX, we strive to include connection and competition in the services and products we offer – our new social trading feature Guilds allows traders to team up as a Guild and trade against one another.”
The BitMEX logo appeared on an AC Milan jersey for the first time when their men’s team took on Genoa in a Serie A clash during the 2021/22 season. This, however, won’t be the case this time as MSC Cruises has since taken over as the sleeve partner of the club.
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