Counter-Strike tournament series BLAST Premier has announced a global partnership agreement with esports betting company GG.BET.
The partnership will see GG.BET gain branding presence at various activations, offering BLAST viewers unique experiences and bringing them closer to the game.
The activations will include talent predictions and BLAST.tv “Pick ‘Ems”, live betting odds broadcast integration, social media giveaways, exclusive content, as well as physical and digital branding throughout the BLAST Premier tournament series.
GG.BET already has a strong presence in the Counter-Strike scene, having partnered previously for the Stockholm 2021 and Antwerp 2022 Majors. It is also a long-term partner of both NAVI and Team Vitality.
Alexander Lewin, SVP of Commercial Revenues, BLAST, commented:
“We are delighted to welcome on board GG.BET as a global partner for 2024. The brand is deeply rooted in the Counter-Strike community, having active partnerships with our Member Teams NAVI and Team Vitality. This partnership is further testament to their commitment and passion towards Counter-Strike – we look forward to building a collaboration that rewards and engages fans.“
GG.BET released the following statement on the matter:
“The GG.BET team is delighted to kick 2024 off by announcing a partnership with BLAST Premier. Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level. Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community.“
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