Esports tournament organiser BLAST Premier has announced a new partnership with digital marketing and entertainment agency CSM Sports and Entertainment (CSM), which will see the latter join as its Sales Agency of Record.
The agreement will see CSM work towards getting commercial partnerships for BLAST Premier and its events.
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Debs Scott-Bowden, CSM’s Head of Gaming & Esports, said:
“We are delighted to be working alongside BLAST Premier as it looks to continue its global expansion. BLAST is at the forefront of elite-level esports entertainment, reaching millions of fans in every corner of the globe, which provides an exciting proposition for prospective partners.
“With our strong heritage in rights sales and expertise within the esports space, we are confident we can take its commercial strategy to the next level. We’re excited to get that process underway.“
By bringing CSM on board, BLAST now has a host of global partners such as Betway, Coinbase and MAERSK among others.
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