BMW renews partnership with Carlos Alcaraz

Tennis sensation and current world no. 1 Carlos Alcaraz has announced a long-term extension of his partnership with German automobile manufacturer BMW.

The partnership, which kicked off in 2022, will see BMW continue to support the 22-year-old Spaniard, further highlighting its support for the sport.

On his partnership renewal with BMW, Alcaraz said:

“I am delighted to continue being part of the BMW family, whose values – honesty, excellence, innovation and joy – have always resonated deeply with my own. I am grateful to BMW for the support I received even before my first Grand Slam win and hope that we can enjoy many more successes together.”

Uwe Dreher, Vice President Marketing, BMW Europe, added:

“Tennis plays a fundamental role in our sponsorship portfolio. We are delighted to continue our journey with Carlos Alcaraz. His passion for sport and his pursuit of excellence are consistent with the values of our brand. Together, we will create unforgettable moments that celebrate the sport of tennis and strengthen the bond with our customers.”