Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Borussia Dortmund (BVB) as their sponsors and partners for the 2025/26 season.
In May 2025, BVB unveiled a partnership with Vodafone. The telecommunications giant thus became the club’s main shirt sponsor starting with the 2025/26 season.
This five-year agreement, set to run until June 30, 2030, puts the Vodafone logo on the BVB men’s and women’s teams’ matchday kits across all competitions.
German sportswear giant Puma became the official kit supplier of BVB in 2012, when it replaced Italian rival brand Kappa.
In November 2019, Puma agreed to a six-year extension of its US$11.2m-a-year kit deal with BVB, which was supposed to run until 2022. The new deal, worth US$278 million over eight years, is set to run until the end of the 2027/28 season.
In 2005, Dortmund-based financial services company Signal Iduna acquired the naming rights for BVB’s home ground and Germany’s biggest football stadium, Westfalenstadion. The ground has since been famously known as Signal Iduna Park.
Signal Iduna last renewed its naming rights deal in March 2022, which currently runs till 2031. According to reports, Dortmund will receive a total of €100 million over the nine years as a result of this agreement.
Evonik, an Essen-based German speciality chemicals company, has had a long-standing partnership with Borussia Dortmund. After serving as the principal sponsor of the club for seven years, Evonik announced an eleven-year extension of its partnership with BVB by buying 9.06% of the club’s capital stock for €26.7 million.
In February 2020, Evonik restructured its deal with the club by selling 4.95% of its shares for €35 million, bringing its overall stake in the club down from 14.78% to 9.83%. As part of the restructured deal, Evonik gave up the principal sponsorship rights for BVB’s Bundesliga matches, but its logo continued to feature on the front of the club’s matchday kits for their UEFA and DFB-Pokal matches until 2025.
However, in April 2025, after spending more than two decades as a main sponsor, Evonik moved to the “Champion Partner” category of the BVB sponsorship portfolio as part of a new multi-year extension deal. This five-year agreement entails Evonik and Borussia Dortmund collaborating primarily on sustainability and health projects.
BVB announced Austrian betting company Bwin as a Champion Partner in May 2017.
The sponsorship deal, reportedly worth US$3.3 million per season, grants Bwin branding rights across the club’s physical and digital assets.
The two parties last renewed their partnership agreement in August 2021.
German lubricants manufacturer ROWE has served as a Champion Partner of BVB since 2017. This partnership was later extended through a five-year agreement that would run until the end of the 2024/25 season.
In 2023, BVB announced a new five-year extension agreement with ROWE, taking the partnership through to 2028.
Adesso, a consulting and IT services company headquartered in Dortmund, signed a two-year deal with BVB to become the main and shirt sponsor of their women’s team. In August 2023, Adesso and Borussia Dortmund announced plans to continue their partnership for a further three years, until 2026.
As part of the deal, Adesso serves as BVB’s official digitalisation partner as well as the main sponsor of the club’s youth teams and a partner of all BVB activities.
In August 2025, Polestar, a Swedish electric performance car brand, signed a three-year partnership agreement with Borussia Dortmund, becoming their official mobility partner and exclusive sleeve sponsor through the 2027/28 season.
The agreement, brokered by global sports marketing agency SPORTFIVE, puts Polestar’s logo on the sleeves of BVB’s matchday jerseys across all competitions. Polestar also supplies 60 fully electric vehicles to Dortmund’s players, coaches, and executives.
Bratislava-based Slovak internet security company ESET became a Champion Partner of BVB in August 2019. The initial three-year deal granted ESET image rights to the club’s players for its marketing campaigns, as well as branding rights across the club’s physical and digital assets.
In August 2024, ESET and BVB announced the signing of a three-year extension agreement.
BVB’s sponsorship deal with Dortmund Breweries sees Ruhr-based pilsner brand Brinkhoff’s No. 1 serve as a Champion Partner of the club.
Having first signed in 2008, the deal was last officially extended in an eight-year agreement in November 2015. The deal grants Brinkhoff’s No. 1 pouring and branding rights inside Signal Iduna Park.
In August 2025, BVB posted an article on their official website regarding Brinkhoff‘s Ballgeflüster’s 50th anniversary, hinting at the partnership still being in place.
Wilo, a Dortmund-based pumps and pump systems manufacturer, has been a Champion Partner of BVB since 2011.
The deal sees Wilo’s pump systems installed at Signal Iduna Park to regulate proper irrigation of the pitch. Wilo also holds branding rights across the club’s physical and digital assets.
In October 2022, Wilo signed a three-year extension deal with BVB, thus becoming the club’s sustainability partner until 2026. This deal kicked off in 2023.
South Korean tyre maker Hankook has been a Champion Partner of BVB since 2009.
The deal sees Hankook hold branding rights across the club’s physical and digital assets and provide exclusive fan engagement opportunities to BVB fans.
In September 2024, BVB extended their partnership with Hankook for another two years.
Dortmund-based energy and water supplier DEW21 was announced as a Premium Partner of Borussia Dortmund in a five-year deal in 2020.
In October 2023, the two parties announced an early contract extension for another five years, until 2030. As part of the deal, DEW21 became a Champion Partner of the club.
Apart from branding rights, the deal entails DEW21 offering exclusive club-themed products and having its electricity and natural gas services respectively named “BVB Vollstrom” and “BVB Vollgas”.
Rheinmetall, a defence and technology company, became a Champion Partner of the club after signing a three-year partnership agreement in May 2024.
The partnership entails the use of BVB’s advertising space, marketing rights, and event and hospitality arrangements on club grounds.
The Düsseldorf-based cooperative bank, which boasts 42 branches, previously sponsored BVB from 2006 to 2019.
In a strategic move marking a significant reunion, in June 2024 Sparda-Bank West re-entered into a partnership with Borussia Dortmund, resuming its role as a Champion Partner after a five-year hiatus.
This collaboration, facilitated by SPORTFIVE, reinstates Sparda-Bank West as the exclusive “Banking Partner” of BVB, with plans for a long-term commitment spanning at least five years.
In September 2024, Borussia Dortmund and Pluto TV announced an extensive partnership that would see the global leader in free ad-supported streaming television (FAST) and the German football club work together on content for fans, including a dedicated global 24-hour channel and marketing activities.
As part of the agreement, the Pluto TV logo featured on the sleeves of the BVB men’s team shirt in all cup competitions of the 2024/25 season, including the UEFA Champions League. Pluto TV also acts as a Premium Partner of BVB’s women’s teams, which includes matchday-shirt sleeve branding across all competitions. The partnership also entails the Pluto TV logo featuring across all BVB Bundesliga home matches as well as their eFootball team.
Pluto TV’s BVB-dedicated curated FAST channel is available free of charge in all of Pluto TV’s global markets, offering engaging content as well as full match replays, both recent and historic. The channel is available in these regions: the USA, Germany, Switzerland, Austria, the UK, the Nordics, Italy, France, Spain, Canada, Latin America, Brazil, and Australia, among others.
American soft drink giant Coca-Cola serves as a Premium Partner of BVB in a sponsorship deal that was last extended at the end of the 2021/22 season.
The deal grants Coca-Cola serving rights inside Signal Iduna Park and branding rights across the club’s physical and digital assets.
Eurowings, a Düsseldorf-headquartered Lufthansa-owned German domestic airline, was announced as the official airline of Borussia Dortmund in May 2016, ahead of the start of the 2016/17 season.
The deal sees Eurowings carry the team for their matchday outings in a club-branded airplane, while also holding branding rights across the club’s physical and digital assets.
In June 2024, Eurowings announced a two-year extension deal with the German club, with the partnership now set to run until 2026.
Coinbase, a cryptocurrency company, became one of the Premium Partners of Borussia Dortmund after agreeing on a multi-year partnership agreement in July 2022.
In August 2024, Coinbase and BVB signed a new extension agreement. As part of the extension deal, Coinbase gets more exposure as the presenter of all home-game substitutions, enjoying branding exposure via the in-stadium perimeter displays to viewers across all of Europe, Africa, and the Middle East. The two parties also collaborate on fan events, co-branded advertising, and custom social content for the club’s official channels.
REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. It has been serving as a Premium Partner of BVB since the late 2000s.
BVB announced a multi-year partnership with StarGames, an online gaming operator, in August 2024.
As per the agreement, the StarGames logo features prominently at Signal Iduna Park during the club’s Bundesliga home games via stadium screens, as well as across official BVB digital platforms. The company also officially presents Dortmund’s “Facts about the Game” segment on social media.
RWE AG is a German multinational energy company headquartered in Essen. It generates and trades electricity in the Asia-Pacific region, Europe, and the United States.
In September 2024, Borussia Dortmund and RWE entered into a six-year partnership with the main aim of optimising energy consumption at Signal Iduna Park. This strategic agreement is aimed at not only increasing the energy efficiency of the venue, but also reducing its carbon footprint.
As part of the partnership, a modern photovoltaic system integrated with energy storage has been installed on the roof of the stadium, with the aim of making Westfalenstadion one of the greenest football stadiums in the world.
BONK is a meme-inspired cryptocurrency token on the Solana blockchain, distributed as an airdrop to the Solana community on Christmas Day 2022.
In September 2024, BONK signed a partnership agreement with BVB to bring Web3 tech and exclusive fan experiences to Die Borussen. BONK’s collaboration with Borussia Dortmund merges cryptocurrency and football with the aim of enhancing fan engagement through Web3 innovations.
In July 2025, Borussia Dortmund announced a premium partnership with Konami Digital Entertainment, marking the club’s return to its football simulation video game franchise, eFootball (formerly Pro Evolution Soccer or PES). The agreement was unveiled during the eFootball™ World Festival in Tokyo, where Konami named BVB its latest Premium Partner.
The collaboration brings Borussia Dortmund back into the Konami ecosystem after a previous licensing agreement that lasted until 2018. The renewed partnership aims to provide a more immersive and authentic digital football experience, integrating both current players and club legends into eFootball.
As part of the agreement, Konami features the club’s official kits, a highly detailed recreation of Signal Iduna Park, as well as the first-team squad, club legends, and branded content activations in eFootball.
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