UEFA inks new deal with Qatar Airways

The Union of European Football Associations (UEFA), the official governing body of football in Europe, along with Group Amaury, has announced a partnership with Qatar Airways.

The Doha-based flag carrier of Qatar has thus been confirmed as the first-ever presenting partner of the Ballon d’Or ceremony, which UEFA and Group Amaury have been co-organising since last year.

Presented by the monthly magazine France Football, the 69th Ballon d’Or ceremony is scheduled to be held on September 22, 2025, at the Théâtre du Châtelet in Paris.

Aleksander Ceferin, President, UEFA, commented:

“The Ballon d’Or is more than an award – it is a celebration of inspirational talents who define football and its history. We are honoured to welcome Qatar Airways as the first presenting partner of this iconic ceremony. Together, we celebrate not only a passion for the beautiful game and excellence without borders, but also the profound value of bringing the world closer together.“

Engr. Badr Mohammed Al-Meer, Chief Executive Officer, Qatar Airways Group, said:

“We are delighted to become the first ever Presenting Partner of the Ballon d’Or® Ceremony as we celebrate the legends who inspire generations. This partnership is a testament to our unwavering commitment to excellence, and by aligning Qatar Airways, the World’s Best Airline with the World’s Best Footballers, we are reinforcing our brand’s dedication to being the very best in every arena we enter. Just as we connect people and places through our extensive network and award-winning service, this partnership will further our mission to connect dreams, cultures and the passion for football across continents.“