AFC Bournemouth announce multi-year Molson Coors partnership

AFC Bournemouth have announced a multi-year partnership with Molson Coors Beverage Company, bringing it on board as their Official Beer Supplier.

The partnership will make Molson Coors’ Carling Original and Carling Premier available at the Cherries’ home ground, Vitality Stadium, alongside its other brands including Coors, Madrí Excepcional, Alpacalypse, and Madrí Excepcional 0.0%.

The two parties will also work on fan engagement activities and hospitality enhancement initiatives, with Molson Coors also set to enjoy extensive branding exposure both at the Vitality and across key club assets.

Rob Mitchell, Commercial Director, AFC Bournemouth, commented:

“We’re pleased to welcome Molson Coors to the club as our Official Beer Supplier at such an exciting time in our journey.

“As we continue to transform the matchday experience through the redevelopment of Vitality Stadium, it was important that we partnered with a brand that shares our ambition and understands the importance of football supporters. We’re excited to see the Molson Coors brand portfolio come to life across the stadium over the coming seasons.”

Paul Fudge, Vice President of Business and Hospitality, AFC Bournemouth, said:

“This partnership represents another significant step forward in enhancing our food and beverage offering across the stadium. Working alongside Molson Coors allows us to deliver a high-quality product range for supporters and hospitality guests alike.”

Dean Ince, New Business Sales Controller at Molson Coors Beverage Company, added:

“We’re delighted to be partnering with AFC Bournemouth at such an exciting time for the club. Our Carling brand has a long association with football and bringing mates together to enjoy the beautiful game, and we’re excited to bring that ethos to Vitality Stadium, alongside our wider portfolio of leading beer brands. We look forward to working closely with the club to create memorable experiences this season and beyond.”