Bournemouth signs multi-year deal with Molson Coors

English football club AFC Bournemouth has announced a new multi-year partnership agreement with the Molson Coors Beverage Company, who will take up the role of the club’s Official Beer Supplier. The partnership will see Molson Coors’ Carling Original and Carling Premier be present at Bournemouth’s home ground, the Vitality Stadium along with Molson Coors’ other brands including Coors, Madrí Excepcional, Alpacalypse and Madrí Excepcional 0.0%.

Both will work together on fan engagement activities and hospitality enhancement initiatives as well along with Molson Coors having branding at the Vitality Stadium and other club assets. 

Rob Mitchell, Commercial Director, AFC Bournemouth, commented,

“We’re pleased to welcome Molson Coors to the club as our Official Beer Supplier at such an exciting time in our journey. As we continue to transform the matchday experience through the redevelopment of Vitality Stadium, it was important that we partnered with a brand that shares our ambition and understands the importance of football supporters. We’re excited to see the Molson Coors brand portfolio come to life across the stadium over the coming seasons.”

Paul Fudge, Vice President of Business and Hospitality, AFC Bournemouth, said,

“This partnership represents another significant step forward in enhancing our food and beverage offering across the stadium. Working alongside Molson Coors allows us to deliver a high-quality product range for supporters and hospitality guests alike.”

Dean Ince, New Business Sales Controller at Molson Coors Beverage Company, added,

“We’re delighted to be partnering with AFC Bournemouth at such an exciting time for the club. Our Carling brand has a long association with football and bringing mates together to enjoy the beautiful game, and we’re excited to bring that ethos to Vitality Stadium, alongside our wider portfolio of leading beer brands. We look forward to working closely with the club to create memorable experiences this season and beyond.”