QuinnBet joins as Official Betting Partner

AFC Bournemouth have announced sports betting and iGaming operator QuinnBet as their official betting partner for the 2021/22 season. The season-long deal will see QuinnBet become the club’s Official UK and Republic of Ireland betting partner and the back-of-shirt sponsor; the company will have its logo on the back of Bournemouth’s home, away and third matchday kits for the season.

The deal is set to see the sports betting company provide support to the club’s Community Sports Trust and get involved with their projects on health, wellness, and education based on gambling and addiction. Along with this, Bournemouth’s fans will also stand a chance to win match tickets and signed merchandise from QuinnBet.

Bournemouth’s commercial director, Rob Mitchell, spoke at the tie up: “We’re delighted to partner with QuinnBet in what is a lucrative deal for the football club. We felt that the ambition and ethos of QuinnBet was close to ours and are delighted that not only will they be receiving some great benefits from us, they’ll also be helping the local community within our Community Sports Trust by providing education and funding. Any messaging and campaigns that we will be involved in will have a clear emphasis on responsible gambling and the importance of remaining in control. Thank you to Peter Halpin from Halpin Sport for introducing us to QuinnBet and helping secure this partnership.”

QuinnBet’s Managing Director, Stephen Kelly, also spoke about their excitement to join the club: “We are delighted to partner with a club that has the long traditions and history, as well as some fantastic recent achievements in the Premier League. Like the Cherries, we operate in an industry dominated by large competitors, but that doesn’t detract from our ambitions to climb to the top. To get there, our philosophy is simple and based on providing unrivalled customer support, together with giving more back, and always promoting responsible gambling as an integral part of our ethos. To this end, we are especially pleased to be partnering with Bournemouth’s Community Sports Trust to promote wellbeing, education, and awareness around gambling. Over the course of the season, we intend to run several competitions in association with the club for club merchandise, match tickets together with price boosts and enhanced offers for AFC Bournemouth’s home and away matches for if you enjoy a responsible bet.”

The deal also will see all profits from the purchase of Bournemouth jerseys with QuinnBet’s logo go to the Cherries Community Fund.