AFC Bournemouth have announced signing a partnership renewal agreement with structural steel company REIDsteel, which will thus remain an Official Partner of the club’s Community Sports Trust.

REIDsteel will continue sponsoring the Premier League Kicks Christchurch programme, which in partnership with the Metropolitan Police aims to involve the youth in regular physical activities to create safer and inclusive communities, providing “free football and additional opportunities to more than 1,000 young people locally every year.”

Additionally, player ambassadors from the club’s men’s and women’s teams will also participate in the programme. REIDsteel staff are also set participate in the programme’s sessions and support community coaches.

Also read: AFC Bournemouth Sponsors 2024/25

Speaking about renewing the REIDsteel partnership, Rob Mitchell, Commercial Director, AFC Bournemouth, said:

“We are delighted to extend our partnership with REIDsteel, both as a sponsor of Premier League Kicks Christchurch and as an official partner of the Community Sports Trust. Premier League Kicks is an extremely valuable and worthwhile initiative which encourages young people to take part in regular physical activity to help create safer and more inclusive communities. As a club, we are very keen to support the project and having a local company like REIDsteel backing it helps us do this so we are very grateful to them.“

Donna Campo, Operations Director, REIDsteel, added:

“We are thrilled to have the opportunity to support Premier League Kicks for another season. I’ve seen how much enjoyment our local young people get from these sessions and how it can promote positive wellbeing. The Community Sports Trust does fantastic work in our community and we’re proud to be able to be involved.“