AFC Bournemouth ink partnership with Thatchers Cider

AFC Bournemouth have announced a three-year partnership with cider producer Thatchers Cider.

The partnership will see Thatchers Cider become Bournemouth’s Official Cider Supplier, thus making its products available at the Cherries’ home ground, Vitality Stadium. Thatchers Cider will provide its products such as Thatchers Gold and Thatchers Zero. Both parties will also work on various fan engagement activities. 

Rob Mitchell, Commercial Director, AFC Bournemouth, commented:

“We’re delighted to welcome Thatchers to the club and begin what we believe will be a fantastic partnership.

“As a family-run business with an outstanding reputation and strong South West heritage, Thatchers is a natural fit for AFC Bournemouth. We’re always looking to work with partners who align with our values and can help elevate the supporter experience, and we’re excited to see that come to life over the next three years.”

Paul Fudge, Vice President of Business and Hospitality, AFC Bournemouth, said:

“This partnership allows us to further strengthen our food and beverage offering by introducing one of the country’s best-known cider brands to supporters and hospitality guests.

“Thatchers is renowned for its quality, and with both Thatchers Gold and Thatchers Zero available, we’re pleased to be expanding the choice available to fans at Vitality Stadium.”

Martin Thatcher, Cider Maker at Thatchers, added:

“It’s a privilege to become the club’s first-ever official cider partner in its history. With our roots firmly in the South West, there’s something special about joining forces with a club that means so much to its community and supporters. We’re looking forward to raising a glass of Gold, to celebrate keeping the AFC Bournemouth fans refreshed throughout the season ahead and adding to the occasion of the match day experience.”