Bournemouth sign shirt sponsorship deal with Dafabet ahead of Premier League return

AFC Bournemouth have agreed to a two-year deal with Dafabet, making the Philippines-based online gambling company their main shirt sponsor ahead of their return to the Premier League in the 2022/23 season.

As per the deal, Dafabet’s branding will feature on the front of the Bournemouth men’s team’s playing shirt. Dafabet has also pledged to donate to the club’s Community Sports Trust to support projects that help get adults to work.

Commenting on the deal, Rob Mitchell, Commercial Director of AFC Bournemouth, said:

“Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club.

“The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion. Dafabet has a huge presence in sport having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years.”

John Cruces, Head of Sponsorships at Dafabet, added: 

“We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It’s no surprise to anyone, it’s the most watched league in football – so being on the front of the shirt gives us excellent branding worldwide.

“As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season. Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.”