StaffMadison Keys, born 17th February 1995, is an American professional tennis player. Known for her powerful performances, with her big serves and groundstrokes, Keys showcased her talent at the mere age of 14 by becoming the 7th youngest winner of WTA level match in the history of Tennis. Around the same time, she received a career-high WTA ranking of world No.7. Keys has managed to stay inside the top 25 by the women’s tennis association ever since.
Madison Keys’ popularity has been recognised by the endorsement world as well. Let us take a look at the brands that have associated themselves with her.
Nike – At the age of fourteen, Keys signed an apparel and shoes sponsorship deal with the global brand, Nike. In 2019, she featured in an inspirational campaign by the brand, “I never feel like I have to be stuck in any sort of lines.”
Wilson – Leading manufacturer of sports equipment, Wilson, is the racquet sponsor of Keys. She currently uses the Wilson Ultra Tour 18×20. She even helped Wilson launch the Ultra line of racquets in 2017.
Evian – In March 2017, Keys became the first American brand ambassador of the mineral water brand, Evian. She has featured in multiple ad films across different mediums for the brand.
ACUVUE – ACUVUE is a brand of disposable contact lenses, a subsidiary of Johnson & Johnson. In June 2018, the brand announced its association with Keys. As a part of the See It Through the campaign, Keys spreads awareness about the importance of setting goals.
Orangetheory Fitness – Orangetheory Fitness is a boutique fitness studio franchise based in Boca Raton, Florida. Keys partnered with the brand back in August 2016.
