Brentford expands Indeed partnership

English football club Brentford have announced a multi-year partnership expansion with job site platform Indeed, who will become the club’s new Principal Partner and also the Front-Of-Shirt Partner from the 2026/27 season. The partnership expansion will see Indeed have their logo present on the front of the shirts of the men’s and women’s first-team playing kits, as well as academy matchday kits along with having enhanced visibility at Brentford’s home stadium, Gtech Community Stadium on game days and also on the club’s digital channels.

Indeed, Indeed will also take up the title of official Brentford FC Community Sports Trust lead partner which will see Indeed support the club’s goal of helping the local community through various initiatives. While there is a partnership expansion, Indeed will continue on in their role of Brentford’s Official Training Wear and Recruitment Partner.

Jon Varney, Chief Executive, Brentford, commented,

“We are very proud to welcome Indeed to the front of our shirts from next season as we continue to grow the club’s profile on both a local and global stage. This expanded partnership builds on an excellent first year working together, which has been driven by our shared belief in using data to inform smart recruitment and a commitment to talent development at every level of the organisation, both on and off the pitch. Alongside this, Indeed’s commitment to supporting communities aligns closely with the work of the club through our Community Sports Trust, as we seek to create opportunities and make a positive difference to people’s lives in our local area. We are looking forward to building on our work to date and the impact we can continue to deliver together for our fans and community.”

James Whitemore, Chief Marketing Officer for Indeed, added,

“We’re thrilled to expand our partnership with Brentford. This has been a natural fit from day one. At Indeed, we help people get jobs and employers find the right talent, enabling better matches and more efficient hiring. Like Brentford, we believe success comes from putting the right person in the right role – on the pitch, in business, or in a job. We both also know the power of combining data and human insight to help drive better decisions. Brentford’s strong community is something we are proud to be part of. Football is powered by fans – their energy, loyalty and sense of community are what truly bring the club to life. Through our expanded partnership, we’re excited to engage more deeply with Brentford’s passionate fanbase and with Premier League fans around the world, creating meaningful connections and opportunities that go beyond the pitch.”