Sony acquires broadcast rights for 20th Asian Games across India

Sony Pictures Networks India (SPNI) has signed a new partnership with the Olympic Council of Asia which sees Sony Sports Network set to broadcast the 20th Asian Games Aichi-Naoya 2026. Sony will broadcast the Games live on their Sony Sports Network channels and also livestream it on Sony LIV. Sony’s broadcast rights will see them bring the 20th Asian Games action live to the audiences in India and also across the Indian subcontinent. The 20th Asian-Games Aichi-Nagoya 2026 will take place at the Aichi Prefecture and Nagoya in Japan between September 19 – October 4, 2026.

Husain Al-Musallam, Director General, Olympic Council of Asia, commented,

“The Olympic Council of Asia congratulates Sony Pictures Networks India on the signing of the media broadcast rights agreement with the OCA for the Aichi Nagoya Asian Games.? This marks the beginning of a new phase in the distribution of the Asian Games across the Indian Sub-Continent.” 

Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India (SPNI), added,

“The Asian Games represents sporting excellence and is a powerful platform for national pride. As the 20th Asian Games Aichi-Nagoya 2026 prepares to welcome the best athletes from Asia, we are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India’s historic performance at the last edition, where the nation crossed the 100-medal milestone for the first time, has ignited unprecedented interest in multi-sport events. The stage is set for another unforgettable chapter with the inclusion of cricket along with a formidable Indian contingent ready to chase new milestones. We are committed to delivering immersive coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again.”