After the collapse of the Marussia team in 2014, Haas Automation, led by Gene Haas, bought Marussia’s headquarters and entered the world of Formula One backed by Ferrari engines.
The team made their debut in the 2016 season with drivers Romain Grosjean and Esteban Gutiérrez. Haas became the first American constructor to score points on debut. Although the team had a strong start to their Formula One career and finished a career-best fifth in the Constructors’ Championship in 2018, the Kannapolis- and Banbury-based team have taken a few steps backwards since then.
The 2022 regulation changes saw the American team struggle for consistency in the midfield fight. Under the new technical regulations, Haas will look to climb back into regular top-ten contention.
Here, we look at the organisations enjoying branding presence across the assets of TGR Haas Formula One Team as their official sponsors and partners during the 2026 FIA Formula One World Championship season.
Haas F1 announced a partnership with Toyota Gazoo Racing (TGR) in December 2025, with the latter becoming the official title partner of the team starting with the 2026 F1 season.
With the two having entered into a multi-year technical partnership in October 2024, the title-partnership deal expanded the relationship between Haas F1 and TGR.
In December 2025, Haas added a new sponsor to their portfolio, announcing online broker IC Markets as their official forex trading partner.
The multi-year deal puts IC Markets branding in several prominent spots on the Haas race car, including the nose, front wing, halo, and cockpit headrests. The partnership marks the largest motorsport sponsorship for the Australia-based broker, which serves clients in more than 200 countries.
In 2014, North American computer numerical control (CNC) machine tool builder Haas Automation entered the world of Formula One. The Haas team, backed by Ferrari engines, made their debut in the 2016 F1 season.
Play’n GO, a Swedish entertainment provider to the casino industry and a creator of online casino games, inked a multi-year partnership deal with Haas in November 2023.
The deal puts the Play’n GO logo on the Haas race car and driver race suits.
In their debut season in 2016, Haas partnered with Italian racing products manufacturer Alpinestars. Since then, the partnership has seen Alpinestars serve the team as their Official Technical Wear Partner. Alpinestars currently provides Haas’ drivers and pit crew with racing apparel and equipment.
The two parties last renewed their partnership in March 2022.
In January 2026, TGR Haas F1 Team announced Castore, a British sportswear brand, as their Official Kit and Retail Partner.
The multi-year deal entails Castore designing and supplying all on- and off-the-track performance apparel for the team, including advanced technical kit for the drivers (both F1 drivers Ollie Bearman and Esteban Ocon, as well as F1 Academy driver Kaylee Countryman), engineers, and team personnel.
In February 2025, Haas announced CommScope, a global leader in network connectivity, as their Official Connectivity Partner.
The multi-year agreement entails CommScope providing critical race-day network operations support for the team, including trackside, garage, and pit wall connectivity. CommScope also helps the team deliver a seamless Wi-Fi experience at their hospitality suite within the paddock, while also providing network solutions to support the team’s factory operations around the world.
TGR Haas F1 Team announced a multi-year partnership with FIX Network in January 2026, ahead of the new Formula 1 season.
FIX Network, headquartered in Québec, Canada, operates one of the world’s largest and most diverse networks in collision, glass, mechanical, and restoration services, with over 2,000 points of service worldwide. As part of its deal with Haas, FIX Network’s branding features on the team’s race car, driver suits, team kit, garage, and digital assets.
Haas Tooling, a provider of cutting tools, toolholders, and workholding products, has been an Official Partner of the Haas F1 team since 2020.
The partnership puts the Haas Tooling branding on various team assets.
In May 2025, Haas F1 announced their partnership with Infobip, a global cloud communications platform, to help them better connect with fans worldwide.
The multi-year collaboration entails Infobip helping the team create interactive fan journeys, combining platforms like Rich Communication Services (RCS), WhatsApp, and in-app messaging with agentic AI.
MGM Resorts International was announced as an Official Partner of the American F1 team in June 2023.
The partnership sees MGM Resorts enjoy a branding presence on the steering wheel of the Haas race car during the Monaco, Singapore, Austin, and Las Vegas Grands Prix. Additionally, MGM has a digital presence across Haas’ official social media channels.
In November 2024, Haas F1 roped in Mphasis, an IT solutions provider specialising in cloud and cognitive services, as its Official Digital Partner on a multi-year deal.
As per the terms of the agreement, Mphasis collaborates with the team on developing cutting-edge solutions aimed at enhancing their performance on the track, while also helping them with operational efficiency off the track via real-time data analysis, predictive modeling, and performance optimisation.
Headwear and lifestyle brand New Era joined Haas as their Official Headwear Partner on a multi-year deal, which kicked off in 2024.
The deal entails New Era providing the team with headwear, including an essential line of driver headwear.
In October 2024, Haas announced a partnership with American insurance innovator Orion180. The two commenced their multi-year partnership during the team’s home race, the United States Grand Prix, that year.
As part of the partnership, Orion180’s logo is featured on Haas’ race cars, driver race suits, and team kit. The company also engages in cross-team collaborations and events, as well as carries out activations at marquee races across the US.
Italian tyre manufacturer Pirelli currently serves as Haas’ Official Tyre Supplier. Through its overarching partnership with Formula One, Pirelli has a partnership with all teams on the grid.
German safety helmet producer Schuberth has been a long-time partner of the American racing team. It currently provides the helmets for the Haas pit crew during the F1 season.
This partnership is set to continue through to the end of the 2027 season.
In January 2026, Vistance Networks-owned communications technology provider Ruckus Networks became the Official Networking Partner of TGR Haas F1 Team.
The partnership focuses on delivering AI-enhanced connectivity solutions across team headquarters, trackside operations, and hospitality, promising to offer “cutting-edge” connectivity across Haas’ Kannapolis, Banbury, and Maranello headquarters.
In February 2026, TGR Haas F1 Team announced a partnership with Singha Corporation, confirming the Thai brewer’s flagship brand, Singha, as their Official Beer Partner.
As per the partnership, Singha branding features across key team assets, including digital platforms, marketing materials, and race weekend hospitality environments. Brand activations through premium corporate experiences and fan engagement initiatives, particularly across the Asia-Pacific markets, are also part of the agreement.
French champagne house Taittinger was announced as a partner of the American team in May 2021. The partnership sees Taittinger enjoy branding rights across Haas’ various assets.
California-based lifestyle apparel brand TravisMathew was announced as Haas’ Official Travel Kit and Luggage Supplier in February 2023.
As part of this partnership, TravisMathew supplies the American outfit with travel necessities, including:
In November 2024, Haas F1 announced a partnership with University of Chicago Medicine (UChicago Medicine).
The goal of the partnership is to elevate the Chicago-based academic health institution’s global presence, foster connections with international patients, and enhance its reputation as a leading healthcare destination.
As part of the partnership, UChicago Medicine enjoys a branding presence on Haas’ race car and team kit.
In October 2025, Haas F1 announced a partnership with Vellamo Water, a Finnish mineral water and spring water brand, roping it in as its Official Hydration Partner.
The multi-year partnership puts the Vellamo Water branding on Haas’ race cars, driver helmets, water bottles, and hospitality areas. Tailored hydration solutions for the team are also part of the agreement.
In March 2025, Haas announced a partnership with Zoomex, a global cryptocurrency trading platform.
The partnership puts the Zoomex branding across key team assets, including the bargeboards and nose of the race car, as well as driver suits and apparel. Zoomex and Haas F1 also collaborate to deliver exclusive fan engagement experiences, VIP race access, and crypto trading rewards.
Ahead of the 2026 F1 season, the two parties renewed their partnership, with Zoomex thus remaining the Official Crypto Exchange Partner of the American outfit.
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