After the collapse of the Marussia team in 2014, Haas Automation, led by Gene Haas, bought Marussia’s headquarters and entered the world of Formula One backed by Ferrari engines.
The team made their debut in the 2016 season with drivers Romain Grosjean and Esteban Gutiérrez. Haas became the first American constructors to score points on debut. Although the team had a strong start to their Formula One career and finished a career-best fifth in the Constructors’ Championship in 2018, the Kannapolis- and Banbury-based team have taken a few steps backwards since then.
The 2022 regulations changes saw the American team struggle for consistency in the midfield fight but under the new technical regulations, Haas will look to climb back into regular top-10 contention.
Here are the F1 team’s sponsors going into the 2026 season.
Haas F1 Team announced a partnership agreement with Toyota Gazoo Racing (TGR) in December 2025 with the latter becoming the official title partner of the Haas Racing team for the 2026 F1 season.
Having entered a multi-year technical partnership together in October 2024, the new title partnership deal is a further bonding of the core objectives of the relationship between Haas F1 Team and TGR – focusing on ‘People, Product, Pipeline’, which includes the development of essential human resources such as drivers, engineers and mechanics to build a sustainable motorsports industry and culture.
In December 2025, Haas F1 Team added a new sponsor announcing online broker IC Markets as its official Forex trading partner.
The multi-year deal puts IC Markets branding on several prominent spots of the Haas car, including the nose, front wing, halo, and cockpit headrests. The partnership marks the largest motorsport sponsorship for the Australia-based broker, which serves clients in more than 200 countries.
In 2014, North American computer numerical control (CNC) machine tool builder Haas Automation entered the Formula One world with their own team.
The Haas team, backed by Ferrari-powered engines, made their debut in the 2016 F1 season.
Swedish entertainment provider to the casino industry and creator of online casino games Play’n GO inked a multi-year partnership with Haas in November 2023. The deal sees the Play’n GO logo present on the Haas race car and driver race suits.
In their debut season in 2016, Haas partnered with Italian racing products manufacturer Alpinestars. Since then, the partnership sees Alpinestars serve the team as their Official Technical Wear Partner. Alpinestars currently provides Haas’ drivers and pit-stop crew with racing apparel and equipment.
The two parties last renewed their partnership agreement in March 2022.
In January 2026, TGR Haas F1 Team announced Castore, the leading performance sportswear brand, as the team’s ‘Official Kit and Retail Partner’, starting from the 2026 FIA Formula 1 World Championship.
The multi-year deal will see Castore design and supply all on-track and off-track performance apparel for the team, including advanced technical kit for drivers Ollie Bearman, Esteban Ocon and F1 Academy driver Kaylee Countryman, engineers, and team personnel.
Haas F1 Team announced CommScope, a global leader in network connectivity, has become the Official Connectivity Partner of the American team in February 2025.
The multi-year agreement will see CommScope provide critical race day network operations to meet the performance demands of Haas F1 Team, including trackside, garage, and pit wall connectivity.
CommScope also will deliver a seamless, high-speed Wi-Fi® experience for VIP guests of the TGR Haas F1 Team hospitality suite within the paddock and provide network solutions to support the team’s factory operations around the world.
TGR Haas F1 Team announced a new multi-year partnership with Fix Network in January 2026 ahead of the new 2026 FIA Formula 1 World Championship season.
Fix Network, headquartered in Québec, Canada, operates one of the world’s largest and most diverse networks in collision, glass, mechanical, and restoration services with over 2,000 points of service worldwide.
As part of the deal, Fix Network branding will adorn the VF-26, driver suits of Esteban Ocon and Ollie Bearman, team kit and TGR Haas F1 Team garage, alongside digital assets.
HaasTooling has been an Official Partner of the Haas team since 2020. The partnership has HaasTooling’s branding present on various team assets. HaasTooling provides customers with a wide range of high-performance, high-value cutting tools, toolholders and workholding products.
In May 2025, Haas F1 Team announced its partnership with Infobip, a leading global cloud communications platform, to help the team create greater connections with fans worldwide.
The multi-year collaboration will see Infobip help the team create richer, more interactive fan journeys combining platforms like Rich Communication Services (RCS), WhatsApp, and in-app messaging with the power of agentic AI.
Global entertainment firm MGM Resorts International was announced as an Official Partner of the American Formula One team in June 2023.
The partnership sees MGM Resorts gain branding presence on the steering wheel of the Haas car, in Monaco, Singapore and at the two US Grands Prix in Austin and Las Vegas. Additionally, it also enjoys digital and social presence across Haas’ social media channels.
In November 2024, Haas F1 Team roped in Mphasis, an Information Technology (IT) solutions provider specialising in cloud and cognitive services, as its new ‘Official Digital Partner’ in a dynamic multi-year partnership.
As per the terms of the agreement, Mphasis will collaborate closely with the Haas F1 Team to develop cutting-edge solutions aimed at enhancing the team’s performance on the track and driving operational efficiency off the track.
Through this partnership, Mphasis will bring its expertise in Data, Automation, Analytics, Cyber security, and Artificial Intelligence (AI) to empower the Haas F1 Team in areas such as real-time data analysis, predictive modeling, and performance optimisation.
Headwear and lifestyle brand New Era joined Haas as their Official Headwear Partner on a multi-year deal starting from 2024.
The deal will see New Era provide the team with headwear, including an essential line of driver headwear.
In October 2024, Haas F1 Team announced a new partnership with American insurance innovator, Orion180. The insurance company and Haas Racing commenced their multi-year partnership from the team’s home race, the United States Grand Prix that year.
As part of the partnership, Orion180’s logo will adorn the VF-24 as well as race suits, and team kit from the 2025 FIA Formula 1 World Championship and beyond. The company will also engage in cross-team collaborations and events, and a host of dynamic activations in marquee races across the United States.
Italian tyre manufacturer Pirelli currently serves as Haas’ Official Tyre Supplier. Through its partnership with Formula One, Pirelli has a partnership with all ten teams on the grid.
Schuberth
German safety helmet producer Schuberth has been a long-time partner of the American racing team. It currently provides the helmets for the Haas pit crew during the F1 season.
This partnership is set to continue through to the end of the 2027 season.
In January 2026, Vistance Networks-owned communications technology provider Ruckus Networks became the official networking partner of the TGR Haas F1 Team, delivering purpose?driven, AI?enhanced connectivity across team headquarters, trackside operations and hospitality.
As the Official Networking Partner for TGR Haas F1 Team, Ruckus Networks will deliver purpose-driven network services that will help enable trackside, hospitality and factory solutions for the TGR Haas F1 Team. Moreover, it promises to offer “cutting-edge” connectivity across its Kannapolis, Banbury and Maranello HQs.
Schuberth is one of the leading helmet brands in Germany. This renowned German helmet maker signed a multi-million-dollar sponsorship contract with the team in 2022. But the contract was extended further, and now the brand has possession to create and design racing helmets for the drivers and pit stop crew members.
In February 2026, The TGR Haas F1 Team announced a new partnership with Singha Corporation, confirming the Thai brewer’s flagship brand, Singha, as the team’s official beer partner.
The agreement further strengthens the team’s commercial portfolio ahead of the 2026 FIA Formula 1 World Championship, while expanding Singha’s footprint within elite global motorsport.
Under the partnership, Singha branding will be integrated across key team assets throughout the Formula 1 season, including digital platforms, marketing materials and race weekend hospitality environments. The brand will also be activated through premium corporate experiences and fan engagement initiatives, particularly across Asia-Pacific markets where Formula 1 continues to see sustained audience growth.
French champagne house Taittinger was announced as a partner of the American team in May 2021. The partnership sees Taittinger enjoy branding rights across Haas’ various assets.
California-based lifestyle apparel brand TravisMathew was announced as Haas’ Official Travel Kit and Luggage Supplier in February 2023. As part of this partnership, TravisMathew will be supplying the MoneyGram Haas F1 Team with travel necessities including:
In November 2024, the Haas F1 Team announced a new partnership with the University of Chicago Medicine, one of the United States’ leading academic medical institutions. The goal of the partnership is to elevate the Chicago-based academic health system’s global presence, foster connections with international patients, and enhance its reputation as a leading healthcare destination.
As part of the partnership, UChicago Medicine will have a branding presence on the VF-24 as well as team kit from the 2025 FIA Formula 1 World Championship.
Haas F1 Team announced a new partnership with Vellamo Water, a premium natural mineral water and spring water brand, as its ‘Official Hydration Partner’, in October 2025.
The multi-year partnership combines the high-performance world of Formula 1 with the Finnish company’s commitment to excellence, precision, and innovation. Vellamo Water branding will feature on the VF-25, driver helmets and water bottles, as well as in the team’s hospitality. The collaboration will also see the creation of tailored hydration solutions, leveraging Vellamo’s naturally high electrolyte content to support performance and recovery under the intense conditions of Formula 1.
Founded in 2021, Zoomex is a global cryptocurrency trading platform serving over 3 million users across 35+ regions. In March 2025, Haas F1 Team announced its new partnership with the cryptocurrency trading platform.
This partnership will see ZOOMEX branding prominently featured across key Haas F1 Team assets, including the barge-boards and nose of the race car, as well as driver suits and apparel. But this collaboration goes far beyond branding – together, ZOOMEX and Haas F1 Team will deliver exclusive fan engagement experiences, VIP race access, and crypto trading rewards, bridging the gap between motorsport and digital finance like never before.
Ahead of the 2026 FIA Formula 1 World Championship, TGR Haas F1 Team and ZOOMEX have renewed their partnership for a second year, with ZOOMEX returning as the Official Crypto Exchange Partner.
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