Suryakumar Yadav revealed as the face of Skechers Cricket footwear range

Indian T20 World Cup winning captain Suryakumar Yadav has been revealed as the face of Skechers’ Cricket footwear following a new partnership with the Indian veteran and Skechers. By bringing Yadav on board, Skechers aims to strengthen their place in the cricketing world with Yadav set to feature in the brand’s marketing and advertising campaigns across cricket and performance categories.By joining Skechers, Yadav joins the likes of Jasprit Bumrah, Mohammad Siraj, Ishan Kishan, Yastika Bhatia and Sunil Chhetri in Skechers’ sports portfolio. 

Suryakumar Yadav, commented,

“At the highest level of cricket, comfort plays a critical role in helping you stay focused and consistent. Skechers’ approach to combining comfort with performance truly stands out and that’s what made the brand a natural fit for me. Whether it’s match day or training, their footwear supports the demands of the game, and I’m excited to be part of the Skechers family.”

Rahul Vira, CEO of Skechers South Asia Pvt Ltd, added,

“Suryakumar Yadav embodies the spirit of modern Indian cricket – dynamic, resilient and fearless. After captaining Team India with confidence and clarity to victory at the World Cup this year, he brings the same energy and intent that defines Skechers’ approach to performance and innovation. His journey, driven by movement, adaptability and self-belief, aligns strongly with our roster of elite players like Jasprit Bumrah, as well as our ongoing association as Official Kit Sponsor for the Mumbai Indians. These partnerships illustrate our commitment to cricket by creating footwear that enables every athlete to perform at their best.”