Brentford FC extend PensionBee deal

English professional football club Brentford have announced a partnership extension with online pension provider PensionBee, which will continue on as an Official Partner of the club for the next two years. 

PensionBee also becomes the Brentford men’s team’s sleeve sponsor and the front-of-shirt sponsor of the Brentford B team as well as their women’s and academy teams. As per the renewed agreement, the firm will also work towards the growth of these teams “through significant contribution”.

Additionally, PensionBee will continue to enjoy branding presence at the Gtech Community Stadium and across Brentford FC’s digital platforms. 

Also read: Premier League clubs and their sleeve sponsors for 2022-23 season

Jon Varney, Chief Executive, Brentford FC, added:

“We’re very pleased to partner with PensionBee for a further two years. Since 2021, they have been a valuable partner to Brentford as we’ve grown and settled into the Premier League and we look forward to working with them. Their ongoing support will be important as we aim to build on our progress in the season ahead. We’re pleased to have them take a prominent position on the kits for our first team, B team, women’s team and academy teams.“

Jasper Martens, Chief Marketing Officer at PensionBee, added:

“PensionBee and Brentford have a lot in common – from our data-led approach to doing things a bit differently, to the way we put our customers and fans at the centre of everything we do. Our mission is to make pensions simple so that everyone can look forward to a happy retirement and Brentford’s ambitions to be the most inclusive club in the country matches our desire to achieve positive social change.  

“We’re delighted to continue supporting Brentford at such an exciting time in the club’s history and look forward to reaching even more Brentford fans on their journey to pension confidence. We’ll be cheering on our fellow Bees, both on and off the field, in the years to come.“