American Formula One team Cadillac, set to join the series next season, have announced their first-ever sponsorship agreement as fashion brand Tommy Hilfiger comes on board as an Official Sponsor on a multi-year deal.
Serving as the team’s Apparel Partner and Lifestyle Sponsor, the American brand will provide apparel to the Cadillac F1 drivers, management, and paddock staff. It will also design a fan wear collection, while its logo will be present on the team’s race car as well as driver race suit and helmet.
Tommy Hilfiger released the following statement regarding the partnership:
“Two icons. One vision. A bold new era of American motorsport. We’re proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1 while pushing it forward — celebrating where we come from, and reimagining where we can go. As the sport’s presence around the globe continues to soar, there’s never been a better time to dream big, and show the world what an American team can bring to the grid.“
Graeme Lowdon, Team Principal, Cadillac F1, said:
“Tommy Hilfiger too is an American icon, and the brand’s legacy in Formula 1 is unmatched. As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we’re building. Together, we’re not only racing, but driving innovation that will shape the future of both entertainment and engineering.“
Dan Towriss, CEO of Cadillac F1, added:
“This collaboration represents the fusion of two bold, innovative brands – where performance meets iconic style. As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what’s ahead.“
Lea Rytz Goldman, Global Brand President, Tommy Hilfiger, added:
“From the very beginning, entertainment and sport have been part of our brand’s heritage. By doubling down in motorsport, we are excited to present a fresh expression of what’s possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.”
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