Casper Ruud: Brand endorsements

This article contains information regarding Norwegian professional tennis player Casper Ruud’s brand endorsement deals.

Also read: Top 10 richest tennis players of all time

Casper Ruud: Current Endorsements

SalMar

SalMar, one of the world’s “largest and most efficient producers” of farmed salmon, joined forces with Casper Ruud in April 2017.

Handelsbanken

Handelsbanken AB is a Swedish bank providing banking services, including traditional corporate transactions, investment banking, and trading as well as consumer banking solutions, including insurance.

In March 2024, the Swedish bank agreed on a multi-year partnership deal with Casper Ruud.

Yonex

Japanese sports equipment brand Yonex is Ruud’s apparel, shoes, and racquet sponsor.

Ruud has been sponsored by Yonex since 2016. The brand provides the Norwegian with not only playing equipment but also his matchday kits.

Renault

Renault is a French multinational automobile manufacturer established in 1899.

In April 2024, Diane Parry and Casper Ruud joined the list of Renault ambassadors to join the likes of Félix Auger-Aliassime, Diede de Groot, and Luca Van Assche.

Samsonite

In March 2023, American luggage brand Samsonite roped in Ruud as its global brand ambassador.

The “W” Initiative

Ruud was announced as a global ambassador of The “W” Initiative, a Norwegian humanitarian organisation, in June 2022.

The three-year partnership sees the tennis player promote the foundation’s work on his social media handles along with sporting its logo on his clothing.

SuperOffice

In April 2022, Ruud signed a sponsorship agreement with CRM solutions firm SuperOffice.

The Norwegian company thus has its brand logo present on Ruud’s playing kit.

Vitamin Well

Vitamin Well is a Swedish vitamin and mineral-enriched beverage developed as a smarter and healthier alternative to sodas, juices, and other still drinks.

In January 2024, the Swedish company announced its partnership deal with the tennis star.

Fleming

Fleming is a Swiss luxury watchmaker. Since the start of 2024, it has been serving as one of the official partners of the Norwegian.

Casper Ruud: Past Endorsements

Lundin Energy Norway

In October 2021, Ruud announced his partnership with oil and gas company Lundin Energy Norway.

Along with supporting Ruud, Lundin also had its logo featured on Ruud’s apparel over the course of the partnership.

The Arctic Group

One of the leading independent providers of financial services, The Arctic Group signed a deal with Ruud in 2016.

The partnership saw The Arctic Group branding feature on the front and one of the sleeves of Ruud’s jerseys and off-court apparel.

AkerBP

Oil and gas company AkerBP also used to be a brand partner of Ruud.

Proaktiv

Ruud used to be sponsored by real estate chain Proaktiv since the early days of his career, with his training kit featuring the Proaktiv branding on the front of the shirt.