Aditya ChaudhuriThe following article contains information regarding professional tennis player Casper Ruud’s brand endorsement and sponsorship deals.
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Casper Ruud‘s Current Sponsors / Endorsements
The Arctic Group
One of the leading independent provider of financial services, The Arctic Group has been a partner of Ruud since 2016.
The partnership sees The Arctic Group branding feature on the front and one the sleeves of Ruud’s jerseys and off-court apparel.
Salmar
Salmar, one of the world’s “largest and most efficient producers” of farmed salmon, joined forces with Casper Ruud in April 2017. On partnering with the brand, Casper said, “I am proud and humble to announce my collaboration with SalMar ASA, a company representing the finest within Norwegian seafood on the global arena?
On each arena we both pursue the quest for excellence, seafood and tennis, and the mutual support will make our future ambitions even stronger.”
Yonex
Japanese sports equipment brand Yonex is Ruud’s apparel, shoes and racquet sponsor. Ruud has been sponsored by Yonex since 2016. The brand provides the Norwegian with not only playing equipment but also his matchday kits.
Samsonite
In March 2023, leading luggage brand, Samsonite, roped in Casper Ruud as their global brand ambassador.
The “W” Initiative
Ruud was announced as a global ambassador of The “W” Initiative, a Norwegian humanitarian organisation, in June 2022.
The three-year partnership sees the tennis player promote the foundation’s work on his social media handles along with sporting its logo on his clothing.
SuperOffice
In April 2022, Ruud signed a sponsorship agreement with CRM solutions firm SuperOffice. The Norwegian company has its brand logo present on Ruud’s playing kit.
Vitamin Well
Swedish vitamin and mineral-enriched beverage brand – Vitamin Well, partnered with Casper Ruud in January 2023
AkerBP
Oil and gas company AkerBP is a brand partner of Casper. The exact date of the start of this association isn’t known.
Proaktiv
Ruud has been sponsored by real estate chain Proaktiv since the early days of his career. Ruud’s training kit has the Proaktiv branding present on the front of the shirt.
Porsche Norge
German automobile manufacturer Porsche has been a long-time sponsor of Ruud. The partnership sees Ruud promote the brand in his home country, Norway.
Recharge Health
In February 2023, Casper joined Norwegian recovery tech company – Recharge Health as a brand ambassador and an investor. Football star Martin Ødegaard and ice hockey star Mats Zuccarello have also invested in the tech startup.
Casper Ruud‘s Past Sponsors / Endorsements
Lundin Energy Norway
In October 2021, Ruud announced a new partnership with oil and gas company Ludin Energy Norway. Along with supporting Ruud, the Lundin logo is also present on Ruud’s apparel.
