Center Fruit, one of the key brands of Perfetti Van Melle India (PVMI), has unveiled a new ad called “Mood Ting Tong” featuring Indian senior women’s national cricket team captain Harmanpreet Kaur.
A first-of-its-kind chewing gum in the shape of a tennis ball features in the digital advertisement for Center Fruit, which is inspired by the tennis balls commonly utilised in India to play gully cricket. This digital-only series will be promoted on all mainstream social media platforms.
Using gully cricket to rekindle the love for the sport, the ad will be released through a digital series starring the 34-year-old batter along with digital creator RJ Sukriti, focusing on showcasing India’s desire for sports, especially women’s cricket.
Gunjan Khetan, Marketing Director, PVMI, said:
“Cricket holds a special place in the heart of every Indian, and we believe it is crucial to also celebrate the immense talent and potential within women’s cricket. With the Mood Ting Tong League campaign, we are not only embracing India’s passion for cricket but also striving to shine a spotlight on women’s cricket. By featuring Harmanpreet, who embodies the dynamism of women’s cricket, we hope to inspire a new wave of enthusiasm among fans. Through our ting tong way, we aspire to create an inclusive and empowering cricketing experience that resonates with both existing fans and new audiences alike.“
The winter transfer window has a one-month duration that begins and ends in January. This…
Global apparel brand American Eagle has signed a multi-year partnership with Spanish footballer Lamine Yamal,…
The importance of a manager or head-coach cannot be understated in football. It’s a difficult…
French Formula One team Alpine have signed a new partnership with Spanish multinational technology and…
Formula One team Red Bull Racing have announced a new multi-year partnership with CLEAR, who…
The Mercedes Formula One team have signed a new multi-year partnership with digital financial services…