In a first for cricket in this category, The Hundred has announced a new partnership with Chaiiwala, which will take on the role of Official Chai Partner of the tournament’s 2023 edition.
Chaiiwala has a long history dating back to its establishment in New Delhi in 1927.
The Hundred’s logo will appear on all normal cups in Chaiiwala restaurants and shops around the UK for the first year of the collaboration. There will also be events featuring players from the tournament as well as ground-level collaborations and social media competitions.
The third season of The Hundred is scheduled to be played from August 1 to 27, 2023.
James Brown, Head of Commercial, The Hundred, said:
“It is hugely important that The Hundred continues to reach new audiences and partners such as Chaiiwala help the competition to do that. We love Chaiiwala’s brand, their limitless vision and what they have done to become a go-to restaurant for their customers. We are really excited to see how we can collaborate with Chaiiwala across year three of The Hundred.”
Tayyab Akhlaq, Director, Chaiiwala, added:
“We are excited to partner with The Hundred for its third season. Both The Hundred and Chaiiwala are brands that attract diverse, fun-loving audiences who want to enjoy a summer of cricket and chai! We look forward to our customers seeing their heroes both at matches and in Chaiiwala stores this Summer!”
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