Chelsea FC rope in Betway as Official European Betting Partner

Chelsea Football Club (CFC) have announced signing a multi-year partnership agreement with online sports betting and gaming brand Betway, roping it in as their Official European Betting Partner.

The deal will see Betway have its logo featured on LED advertising boards during domestic home games of the Chelsea men’s first team at Stamford Bridge. Betway will also gain digital and social media rights to engage with the CFC fanbase, also acquiring intellectual property rights to use current and former Chelsea players for content-creation purposes. 

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Casper Stylsvig, Chief Revenue Officer at Chelsea FC, commented:

“We are really pleased to welcome Betway as our official European betting partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea. This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.“

Neal Menashe, CEO of Super Group, added:

“We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.“