Chelsea joins forces with Constant Contact

Multi-year deal announced

English football club Chelsea FC have announced a new multi-year partnership with US-based digital marketing firm Constant Contact, who will join as the Chelsea Women’s team’s Official Training Kit Sleeve Partner and the team’s Official Partner. The deal will see Chelsea Women have Constant Contact branding on their training kits and to kick off the partnership, Constant Contact produced thousands of flags for the fans to build an electrifying atmosphere for Chelsea’s game against Arsenal on January 26, 2025.

Constant Contact branding will be present on the sleeve of the team and staff’s training kit for league and domestic tournaments. Both will also  work together on various campaigns featuring the first-team players. Chelsea and Constant Contact will work together to ’empower and elevate small businesses’ by giving them visibility through the partnership platform.

Aki Mandhar, Chief Executive Officer, Chelsea FC Women, commented,

“As we continue on the mission of delivering our strategic growth plan for Chelsea Women, it is with great pride we today welcome Constant Contact to our growing portfolio of women’s-only partners.Their commitment to inclusivity and community-building mirrors our own long-held values, we know how important it is to uplift each other and create opportunities for our communities who support us every day. We look forward to starting this journey together and working in partnership to support each other’s ambitious growth plans.”

Erika Robinson, UK general manager at Constant Contact, added,

“We’re thrilled to partner with Chelsea FC Women, a team that embodies resilience, determination, and success – values that resonate deeply with our mission to empower small businesses.Just as Chelsea Women’s team continues to break barriers and lead the charge in women’s football, Constant Contact is committed to helping entrepreneurs navigate the highs and lows of business. Through our support of Chelsea FC Women, we are furthering our mission to empower individuals and communities that have traditionally faced barriers to success in business and sport.”