Chelsea FC announce partnership with D.LOUISE

Chelsea Football Club have announced a partnership with British jewellery brand D.LOUISE, bringing it on board as the first-ever Official Jewellery Partner of their women’s team.

As part of the deal, the Blues will wear D.LOUISE products on arrival for their games at Stamford Bridge from next season onwards, as well as at the club’s Player of the Year Awards.

The two will also co-host watch parties for fans, who will be able to purchase “unique co-branded jewellery”.

On the partnership, Giulia Mazzia, Commercial Director for Chelsea FC Women, said:

“We are thrilled to welcome D.LOUISE to the Chelsea FC Women family. Their story, mission, and the emotion behind their jewellery aligns so naturally with our team’s spirit; winning with pride, always showing up with heart, and – being female-founded – celebrating women. We are excited to create a product that fans can buy as a lasting memory of Chelsea Women.“

Olivia Jenkins, Founder of D.LOUISE, added:

“This partnership means so much to me personally. D.LOUISE was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning. To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful. We’re not just creating jewellery, we’re telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.“