Chelsea FC extend Rexona partnership

Unilever’s deodorant brand Rexona and Chelsea Football Club have announced a two-year extension of their partnership, with Rexona set to continue its support of both the men’s and women’s teams of the London-based English professional football club as an Official Partner. 

The extension of the partnership, which began in 2017, will see Chelsea defender Ben Chilwell join Rexona as a brand ambassador, joining fellow Blues Sam Kerr, Lauren James and Melanie Leupolz.

Rexona will continue to gain branding presence on matchdays on the perimeter boards at Stamford Bridge and Kingsmeadow while also continuing to work on innovative projects, such as the “Breaking Limits” programme, which aims at equipping young people with confidence and opportunity to move. 

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Chris Jurasek, Chief Executive Officer, Chelsea FC, said:

“Since 2017, we have been proud to partner with Rexona and we are thrilled to extend our relationship with the prestigious brand for two more years.Coming off the back of a hugely successful year for our partnership, we now look forward to our continued collaboration and creating innovative activations that will entertain and engage our millions of fans.“

Kathryn Swallow, Rexona’s Global Brand Lead, added:

“We’re delighted to extend our longstanding partnership with Chelsea and continue inspiring football fans with the confidence to move more. We look forward to working with our exciting line-up of ambassadors and the club throughout the next season. We’re not done yet!“