Chelsea Football Club (CFC) have announced Linglong Tire, a Chinese tyre manufacturer, as their latest official global partner after signing a multi-year deal.
The partnership will enable Linglong to build its international brand image as a a world-class tyremaker with a global sales footprint.
As part of the deal, Linglong will provide the tyres for the Chelsea FC men’s first team’s bus in the UK. Linglong will further activate the partnership through bespoke content and exclusive interactions between the brand and CFC players.
For the club’s international fanbase, Linglong will collaborate with the club to create co-branded content and experiences in key strategic markets, with Linglong also set to enjoy global branding exposure via pitchside placements during Chelsea’s men’s and women’s teams’ games at Stamford Bridge.
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Casper Stylsvig, Chief Revenue Officer, Chelsea FC, commented:
“We are delighted to welcome Linglong Tire as our new official global tyre partner, an ambitious and innovative company who are committed to excellence in manufacturing, service and brand. We look forward to contributing to Linglong’s global growth plans and collaborating with a respected Chinese brand to grow our footprint in China.”
Wang Feng, Chairman and President of Linglong Tire, said:
“Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire’s internationalization strategy. We cherish this opportunity and will fully utilize this to showcase the brand charm and product strength of Linglong Tire to the world. We look forward to working with Chelsea to deliver passion and excellence to fans and consumers worldwide, jointly writing a new chapter in our brand development.”
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