Chelsea Football Club have announced a partnership with global betting brand Roobet. The regional partnership agreement will see Roobet become the English professional football club’s Official Regional Betting Partner in Latin America and Canada.
The multi-year deal will see the two parties work towards improving fan engagement through various content campaigns and brand awareness activities. Chelsea’s first-team players will also work with Roobet on a host of bespoke content projects. Additionally, the partnership will entail match tickets and hospitality opportunities to provide Roobet users a chance to get closer to the Blues action by attending games at Stamford Bridge and training ground visits to Cobham.
Casper Stylsvig, Chief Revenue Officer, Chelsea FC, commented:
“We are really pleased to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada. There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users.”
Anthony Brennan, Co-Founder and Head of Partnerships for Roobet, said:
“Roobet is excited to partner with Chelsea FC, and give Chelsea fans the opportunity to win money can’t buy experiences. Bringing the evolution of igaming to the world in partnership with Chelsea will continue to elevate the unique experience that Roobet offers to our players.“
Also read: Chelsea FC Sponsors 2024/25
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