Chelsea FC renew Rexona partnership

Chelsea Football Club have renewed their partnership with Rexona, a Unilever-owned deodorant and antiperspirant brand.

As per the renewal, Rexona (also known as Sure, Degree, or Shield in other markets) will continue as an Official Partner of the club and work on elevating the matchday experience at Stamford Bridge and Kingsmeadow — respectively, the home grounds of Chelsea’s men’s and women’s first teams — through pre-match activities at Chelsea Women’s home games in the Women’s Super League.

Additionally, Rexona will leverage the partnership to showcase its latest product technology and deliver initiatives aimed at inspiring fans “to engage with the game, express their passion, and feel confident in every moment” through its Breaking Limits programme.

The Blues have been partners with Rexona since 2017. Their star players Lucy Bronze, Enzo Fernández, and Cole Palmer also serve as Rexona brand ambassadors.

On the Rexona renewal, Dan McEwan, Chelsea FC’s director of partnerships, commented:

“We are delighted to extend our partnership with Rexona, a brand that truly understands what it means to perform under pressure. For nine years, we’ve worked together to empower our players and fans alike – and with this renewal, we’re excited to keep driving that message of confidence and consistency across every level of the game.“

Benjamin Curtis, Global Brand Vice President, Rexona, added:

“Chelsea’s legacy of performance, resilience and innovation mirrors the values of Rexona. We’re proud to continue our journey with a club that consistently delivers under pressure, on the pitch and beyond. As we enter this next chapter, we’ll keep putting fans at the centre through unforgettable experiences, trusted protection and standout campaigns – all underpinned by the confidence that Rexona won’t let them down.“