Chelsea FC team up with Roc Nation Sports International

Chelsea Football Club have announced a partnership with entertainment company Roc Nation Sports International (RNSI).

For Chelsea, the partnership will aim to accelerate growth and deepen fan engagement “across the US and beyond.” The two parties will work towards putting the Blues “at the intersection of football, music, culture and entertainment”, collaborating on culture-focused brand awareness and fan engagement initiatives in the US.

The partnership is set to be launched through integrated campaigns, content drops, and live experiences over the coming months.

Scott Fenton, Brand Director at Chelsea Football Club, said:

“This partnership represents a major step forward in how we connect with our fans in the United States. By leaning into culture, music and creativity, we’re building deeper, more authentic relationships with a new generation of supporters.”

Michael Yormark, President of Roc Nation Sports International, added:

“Football has never been more culturally influential in the U.S. Our ambition is to help Chelsea Football Club show up in the moments, platforms and conversations that truly matter to the modern fan. We are proud to partner with a club that shares our ethos of being different and pushing boundaries.”