The Hundred franchise Birmingham Phoenix have announced a partnership with the content producer No Ratings Studio and cricket presenter Nubai Haroon.
Haroon will produce and host four series for the Phoenix’s YouTube channel. The partnership will also see No Ratings Studio work with the franchise on digital experiences and digital content to bring fans closer to them and The Hundred.
Rida Iqbal, Head of Digital and Content at Birmingham Phoenix, commented:
“We’re always looking for new ways to connect with our fans and tell the stories that make Birmingham Phoenix special. No Ratings Studios and Nubaid have built a fantastic reputation for creating engaging cricket content that resonates with modern audiences, and we’re excited to work together with our talented in-house team as we launch our YouTube channel.”
Nubaid Haroon, Host and CEO of No Ratings Studios, added:
“Birmingham Phoenix is one of the most exciting teams in The Hundred and we’re thrilled to be partnering with the club. Fans today want content that feels authentic and gives them genuine access, and that’s exactly what we’ll be delivering. We can’t wait to bring supporters even closer to the teams.”
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